WOMMA Webinar: Referral & Recommendation Marketing: Fueling Growth through Your Customers’ Trusted Networks

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Webinar Description: 

Customer referrals are the most highly coveted of leads.  And three- quarters of web users say they are likely to share recommendations with their friends and family, an activity brands are watching closely in their attempts to leverage the influence of brand advocates.

So why have so few companies incorporated systematic programs to facilitate the sharing of referrals and recommendations?

In this webinar we'll introduce the concepts of referral and recommendation marketing; we'll explore how changing consumer purchase decision making is impacting marketers challenged with acquiring new business; and we'll hear how one company- Kiwi Collection, the premier collection of fine accommodation- is utilizing referral and recommendation marketing to engage customers in trust- based conversations with their personal networks to fuel growth. 

Key Takeaways

1. See and hear how companies have brought multi-channel referral marketing into their existing marketing mix to fuel customer acquisition
2. Discover some of the metrics that drive the success of a customer referral marketing program – learn whether this is for you.
3. See how to evaluate the effectiveness of a customer referral program – what are the KPIs and how do you measure them?
4. Learn about the methodology behind incorporating a referral marketing program into your marketing mix.

Speakers:

Peter Oxley, CEO and Co- Founder, RewardStream

In his role as CEO, Peter has been a driving force behind the company’s brand promise, leading the company on its journey to becoming the leading provider of innovative customer marketing solutions that help companies acquire, grow, and retain their high value customers. Peter has more than a decade of experience in the development of programs for global blue-chip companies in the financial services, telecommunication, technology, retail, travel, and hospitality industries.

Prior to co-founding RewardStream, Peter worked developing loyalty programs both client-side and agency-side, and also worked with Bain & Company, a prominent management consulting firm, on international assignments spanning Canada, the United States, Australia, and Hong Kong.

Bill Hanifin, Managing Director, Hanifin Loyality LLC

Bill Hanifin is Managing Director of Hanifin Loyalty LLC, a specialized marketing agency focused on the delivery of custom measurable marketing programs designed to create profitability for its clients. Bill has over 25 years experience designing and executing solutions to address a range of business objectives from customer engagement to new account acquisition, customer retention, channel performance improvement, and new product design & launch. A partial Client list includes BBVA Bancomer, FirstCaribbean Int’l Bank, JM Associates Federal Credit Union, Scotiabank, Visa, Vitacost.com and Zavee.com.

Bill serves as North American Contributing Editor to The Wise Marketer, is a member of the Retail Wire Brain Trust, and publishes unbiased insights on customer strategy & loyalty marketing in his Loyalty Truth blog. He is a Founding Member of the Customer Strategy Network.

Doug Scrymgeour, Senior VP of Marketing and Business Development, Kiwi Collection

Doug brings boundless capability and enthusiasm to Kiwi Collection. Of course, that’s not to mention his over 20 years of sales, business development and senior management success working in such roles as Vice President, Business Growth for Intrawest, and President and CEO for Resort Reservations Network Inc.

These days, Doug juggles Kiwi Collection’s Marketing, Reservations, Business Development, and Distribution departments.
In his off time, Doug enjoys spending time with his family, talking about golf, dreaming about golf, and coming up with clever excuses to go play golf.

 For more information please go to: www.womma.org/events/category/webinars/